What Is Cash Flow? The Mini Master Class For Startups

Learn more about cash flows, the financial Lifeblood of Your Business


It might be challenging to manage the financial flow of your startup. However, it requires careful balancing between tracking sales, invoicing, and expenses. There are a variety of elements that might impact your startup's cash flow, so understanding cash management is essential. Despite having the third-largest startup ecosystem, 80–90% of Indian businesses fail within the first five years of their inception, and cash flow problems account for 82% of these failures.

In this mini master class, we will deep dive into the concept of cash flow, its importance, and tactics for startups to maintain a solid and sustainable cash flow.

Let’s first understand what cash flow is.

In simple terms, cash flow is the movement of money into and out of the business. 

Every business keeps track of its cash inflows and outflows as a crucial indicator of its overall financial health. You can precisely determine how much money is left in your company after expenses have been paid for by keeping track of your cash flow. It matters not only how much money you make but also when and how you spend it. It is crucial to comprehend when these inflows and outflows occur.

There are two components to cash flow -

Cash inflow

This comprises all the money that comes into your business, including sales proceeds, investment income, loan proceeds, and any other monies received.

Cash outflow

This includes all the obligations and charges your company has to pay, such as salaries, operating expenses, loan repayments, and other expenditures.

Contents of cash flow statement

Effective cash flow management starts with the creation and examination of a cash flow statement. A cash flow statement is a document that shows how much money comes in and goes out of your company over a given time frame, usually one or two months. Typically, it is split into three sections:

Operating Activities

The cash inflows and outflows associated with regular business activities are covered in this section. It covers things like buying inventory, making sales, and making salary payments.

Investing Activities

This is where you document financial transactions involving the purchase or sale of investments, loans, or assets. This may pertain to the buying or selling of business stock.

Financing Activities

The cash flows from borrowing, paying back debts, and raising capital are all included in this section. It's essential to comprehend how equity and debt affect your financial position.

Significance of cash flows for startups

Why is cash flow so crucial for new businesses? Here are some key reasons.

To cover operational costs

 To be able to meet daily expenses, Insufficient cash reserves may keep the business away from being able to cover essential expenses like taxes or payroll.

For business growth

You'll need money for hiring, marketing, and growing operations if you want to grow your startup. A healthy cash flow can support expansion.

To boost investor confidence

You'll need money for hiring, marketing, and growing operations if you want to grow your startup. A healthy cash flow can support expansion.

For Debt Management

A healthy cash flow is essential to making on-time loan payments and avoiding penalties if you have debts or loans.

Cash flow is erratic and ever-changing. If mismanaged, it might mean an early death for a company. If excessive expenditure is not immediately addressed, it might result in problems, including debt and difficulty paying employee salaries.

Strategies for managing cash flows

If a company doesn't have a contingency fund, unexpected expenses could cripple the business. Additionally, if a corporation has a significant cash reserve and its income greatly exceeds its expenses, it may come to a sudden stop if it doesn't make investments or expand to meet demand.

Having grasped the fundamentals of cash flow and its importance, let's examine methods for efficiently handling cash flows at a startup:

Create a forecast

To begin, make a cash flow projection that estimates your incoming and outgoing cash flows for the upcoming weeks, months, or years. This enables you to prepare for any future cash problems by anticipating them.

Keep an eye on and review often: Pay particular attention to your cash flow statement. By going over it on a regular basis, you may see patterns, detect problems early, and make the required corrections.

Manage receivables and payables

Encourage clients to pay invoices on time, but try to negotiate favourable terms with suppliers to delay payments. Cash flow shortfalls may be filled in this way. 

Build a cash reserve

Create an emergency fund to help you with unforeseen costs or business downturns. This reserve acts as a safety net under challenging circumstances.

Cut unnecessary costs

Determine and eliminate wasteful spending without jeopardising your main business processes. Seek methods to cut costs and boost productivity.

Diversify income sources

Less reliance on a single source of income can aid in cash flow stabilisation. Investigate your options for diversification and generate several sources of income.

Invoice and inventory management

Streamline your billing procedures to receive payment more quickly and effectively manage your inventory to lower carrying expenses.

Keep up with your bookkeeping

Falling behind in accounting activities is a common mistake made by firms. Startups should use Inkle books, which help you record all your transactions every day and give a clear view of your current cash flow, to adhere to bookkeeping best practices. With our automated accounting software, you can optimise cash flows while saving time and effort.

Full use of tax incentives

There are many tax advantages available to new business owners that might help reduce their liabilities. Using our Inkle tax to reduce cash flow spending is one efficient way to maximise your tax returns. You can do this by keeping track of business setup expenses, such as incorporation paperwork, accounting fees, and legal fees, claiming deductions for marketing expenses and research, depreciation or amortisation of the cost of purchases of equipment, and contributing to individual retirement accounts and 401(k) plans.

Concluding remarks on handling startup cash flow

Keeping an eye on the cash flow requires time and consistent work. Understanding and controlling cash flow will help you weather the inevitable ups and downs of running a business as it expands. Additionally, company owners can maximise cash flow by hiring experts on a part-time basis and only paying for the hours that are actually needed. In the new normal, this could be a great approach to building hybrid teams without having to pay for full-time professional hires. 

You have a lot on your plate as a startup owner, including setting up your company, hiring staff, negotiating contracts with suppliers, and attracting clients. Considering everything you have to think about, managing your cash flow can end up being just one more thing on your to-do list. But it doesn't have to be as difficult as you may have once thought. That’s where we jump in; we provide you support on cash flow management and aid in financial planning through our Inkle books accounting software that monitors and helps you keep a systematic record of your cash flows. 

To ensure a healthy cash flow, startups should develop and analyse cash flow statements on a regular basis, implement smart tactics, and make use of technology and financial consultants. Startups can position themselves for long-term success in the fast-paced business environment by taking note of what successful organisations have learned from their experiences and steering clear of common cash flow mistakes. 

Meet us on LinkedIn

Inkle Fee
If you had upto
in US entity expenses for the year

Due on:

File now