Sales Boosting 101: 12 Step Strategy for Small Biz

Small Business Sales Boosting: A 12-Step GTM Guide

Are you a small business owner looking to get more sales? No matter how great your product or service is, people must learn about it to buy it. This is where a sales strategy comes in - a plan outlining the steps to increase your sales and revenue. 

This blog post will share a 12-step strategy to boost your sales and grow your business. 

From defining your ideal customer to presenting your product effectively, we cover everything you need to know to start seeing results. Follow these simple yet effective tips and watch as your sales skyrocket.

12-Step Strategy to Boost Sales For Your Small Business

As a small business owner, increasing revenue is always top of mind. The first stage is identifying your target audience and tailoring your marketing efforts towards them. 

Developing and effectively communicating a solid value proposition will also provide valuable information for potential customers. Leveraging social media such as Twitter, LinkedIn, and Instagram to promote insider information while building relationships with new customers can be an effective sales strategy. 

Using email newsletters to offer promotions or discounts while maintaining high-quality customer service can make your brand stand out. Incorporating search engine optimisation (SEO) tactics into your website and blog can help increase traffic, which may lead to more phone or internet sales conversations. 

Lastly, creating a referral program for team members or advisors to share with their network of contacts can help expand your customer base without spending too much money on advertising campaigns.

Define Your Ideal Customer

To define your ideal customer, consider demographics such as age, gender, location, income, and interests. Conduct market research using tools like Facebook Insights, Google Analytics, or Twitter Analytics to learn more about their pain points and preferences. 

Use this valuable information to create buyer personas that represent your ideal customers. Developing a business plan focusing on the target audience can be a sure way of improving sales. 

Identify the Problem You're Solving

Understanding your target market's pain points is a sure way to identify the problem you're solving. Communicating the solution through creative ways such as social media posts, newsletters, or blogs is a great way to increase the purchase frequency of potential customers. 

Adapting your sales strategies based on customer feedback can provide valuable information to improve your sales process in the long run. Remember that identifying pain points is one of the essential things for any business owner to ensure a boost in sales. 

Try the 100-Calls Method

Connecting with potential customers through phone calls can boost sales for your small business. The 100-call method involves making 100 outreach calls to potential customers within a set time frame. 

To maximise its effectiveness, having a clear script and goal for each call is essential while building rapport with the person at the other end of the line. Personalization goes a long way in establishing trust and credibility with your leads. Following up on these initial interactions is crucial in converting them into sales.

Utilise Ads to Increase Sales

Utilising paid advertising through social media platforms like Facebook and Instagram or Google Ads is a great way to boost sales for your small business. 

Tracking ad performance regularly and adjusting as needed ensures you get the best return on investment. Take advantage of these creative ways to market your business without breaking the bank.

Utilise Social Media Effectively

Facebook, Instagram, or Twitter is a way for small business owners to boost sales. But there are creative ways to use these channels effectively. Start by identifying your target market segment, which can help you tailor your marketing efforts accordingly. 

Posting valuable information regularly on your social media accounts is a great way to build customer trust. However, it's equally important to track the effectiveness of your marketing plan using SEO techniques like monitoring the frequency of purchases or the number of customers who engage with your social media posts.

Build and Maintain Relationships with Customers

Building and maintaining relationships with potential customers is essential to boost sales for your small business. One great way to do this is by engaging in conversation and feedback to get valuable information about your target audience's pain points. 

Offering personalised recommendations and showing appreciation for their business with creative ways like loyalty programs, discounts, or special promotions can also help you stand out in a crowded market. Remember to stay in touch regularly via email newsletters or social media posts across all your social media accounts.

Implement a Referral Program to Increase Sales

To boost sales for your small business through referrals, incentivise current clients by offering them rewards such as discounts or free products/services. This way can help you reach new customers via word-of-mouth marketing and build trust with potential customers in the long run. 

Incentivising existing customers is a great way to convert them into valuable advisors for your business. To make the most of this strategy, keep track of success metrics such as purchase frequency from referral sources and the number of new customers acquired through referrals.

Offer a Freebie to Increase Sales

Attracting new customers is a sure way to boost sales for your small business. One creative way to do this is by providing a valuable freebie showcasing your offerings' quality. 

For instance, offer a free trial or sample product if you sell products. If you offer services, provide an eBook with valuable information about your niche. This approach can help build trust with potential customers and increase the frequency of purchases from existing ones. Make sure to include details like contact information in every post so potential customers can easily find it online through search engine optimisation (SEO).

Sell the Benefit, Not the Product, to Increase Sales

To increase sales for your small business, you must sell the benefits of your product or service rather than just listing its features. Customers are more likely to buy if they understand how your product suite can solve their problems or make their lives easier. 

Use persuasive language highlighting the value of what you're selling and including customer testimonials to reinforce this value. 

Develop Your Competitive Advantage

One sure way to boost sales for your small business is by developing a competitive advantage that differentiates you from competitors. Identify your unique selling proposition (USP), tailor messaging to customer needs, highlight benefits using persuasive language, offer free trials/demos, and collect feedback for continuous improvements. 

Ensure consistent branding across logos, business cards, and website design with contact information. By targeting potential customers' pain points with great marketing efforts, you can increase the purchase frequency with long-term customer relationships that will benefit you in the long run.

Choose the Right Price for Your Products and Services

Finding the right price for your products or services is critical to boosting sales for your small business. Understand the costs of production, marketing, and profit margins while conducting thorough research on competitors' pricing strategies. 

Offering discounts or bundle deals are great ways to entice potential customers to purchase. Remember to regularly review and adjust prices based on customer feedback and market trends while keeping an eye on cash flow. 


With these 12 steps, you can boost sales and grow your small business. By defining your ideal customer, identifying the problem you're solving, utilising ads, connecting with customers through social media and insider information, building relationships, implementing referral programs, offering freebies, selling benefits instead of products, developing your competitive advantage and choosing the right price strategy - you can skyrocket your sales. For more information on how to boost sales for your small business, check out our website.

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